The process of shift from traditional markets to newer markets would require a systematic approach blended with deep statistical analytics on foreign trade data. Hence to understand this process of product and market diversification, the foreign trade research consulting here begins with the process of assessing the right product market mix and determining which global markets are the most penetrable and profitable which is one of the most important decisions a potential importer & exporter has to make to get the value proposition for the organization’s interests. Thus, it is important to research global markets and tailor one’s products to regional tastes.